In this post we'll explain the recommendation system behind the For You feed, discuss how we work to counter some of the issues that all recommendation services can grapple with, and share tips for how you can personalize your discovery experience on TikTok. The For You feed is one of the defining features of the TikTok platform, but we know there are questions about how recommendations are delivered to your feed. Part of the magic of TikTok is that there's no one For You feed – while different people may come upon some of the same standout videos, each person's feed is unique and tailored to that specific individual. This feed is powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user. When you open TikTok and land in your For You feed, you're presented with a stream of videos curated to your interests, making it easy to find content and creators you love. It's central to the TikTok experience and where most of our users spend their time. The For You feed is part of what enables that connection and discovery. We're building a global community where you can create and share authentically, discover the world, and connect with others. TikTok's mission is to inspire creativity and bring joy.
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